Social media is a great way to promote your business. With high traffic volumes every day, it’s a great idea to utilize these benefits and direct traffic to your website.
- Virality
With so many people regularly using social media, it is essential to utilize this and create exciting content to go viral. If you build up a following, you can easily create shareable content that will go viral and bring heavy traffic to your website.
- High Traffic Rates
Social media has high traffic rates daily; even if you don’t immediately create viral content, there are many people on social media looking for interesting new projects to read about and get involved in. The people visiting these websites often find themselves scrolling and are readily happy to click onto different websites and do some browsing.
- Expenses
Compared to other means of advertisement, it is relatively inexpensive to advertise on social media. You can set a daily budget, and you will never go over this. Therefore, you cannot overspend as is easily done on advertising. The algorithms used for advertising on social media platforms are compelling and specific. It means that your adverts will be shown to people who are more likely to be interested in them. Therefore not wasting your budget on people with a clear lack of interest in that area.
- Customer Profiling
The use of social media to advertise your product is excellent as the information gathered on customers is impeccable and very detailed. You can find out your key demographics, which age group and gender are being driven to your website or product the most, and what types of people are buying your products or using your business services. Knowing the key demographic for your business is essential as you can tailor your content and marketing strategies to suit the audience type.
- Interaction
Unlike a simple website with a contact us form, social media allows your brand to interact with your customers. You can interact in a fun and friendly way, therefore, making your business memorable. Interaction with customers is vital as it helps create a relationship between the business owner and customers. This, in turn, causes customers to be more likely to repeat their custom with said business. It also helps to get to know your customers, how they interact, what grabs their attention and what they’re interested in.
- Sourcing
Speaking and regularly interacting with customers can help give exactly what they’re looking for and wanting. You can ask them to find this out and create content and services that you know people are looking for and want. This helps build your business as there’s no point investing in products and services if nobody wants them. Therefore it saves you time and helps grow a desirable and successful business.
